For some folks price isn't everything, it's the only thing. And realistically if all things are equal why not go for the best price. The problem is, while you can easily compare apples to apples prices on merchandise like cars, tv's, coffee makers, furniture and even apples, it's not so easy to compare when it comes to service related businesses such as a reputable painting contractor. There are plenty of factors to consider when hiring any contractor for a service you need.